CEO

Karim Jouini

A visionary leader with a proven track record of turning ambitious ideas into market-leading solutions, Karim has demonstrated exceptional ability to build and scale successful tech companies. From his impactful career at Microsoft to co-founding and scaling Expensya to tens of millions in ARR, Karim consistently delivers excellence through customer-centric innovation. What truly sets Karim apart is his unique combination of strategic thinking and hands-on leadership. Jihed likes to describe him as: "Karim is the rare breed of CEO who can discuss business strategy one minute and dive deep into technical architecture the next – all while keeping customer value at the center."

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